Nancy Lieberman x Digital Channels
Nancy Lieberman’s list of accolades is extraordinary. She is a Naismith Memorial Basketball Hall of Famer, a 2x Olympic Sliver Medalist, the second woman to be hired in the NBA as an assistant coach, and more.
It’s safe to say Nancy is one of the most well-known sports stars of all time, but even legends need some help. Social media and digital planning have not been her strong suits, and we stepped in to provide the digital expertise needed to grow her personal channels, that of her charity, and other business relationships. This included brand overhauls, developing social strategy, creating custom content, engaging with partners and fans, advising on digital best practices, handling crisis management, and posting on all accounts. Additionally, assisting on in-event coverage for the groups' biggest moments, like her Dream Ball and ODU statue unveiling.
At the end of May 2023, nine months into our digital revamp, Nancy's personal Instagram hit 30,000 followers, after being stagnant at 22,000 for over a year (an increase of 36.36%). More wins on corporate accounts too.