Due to COVID-19, Topps’ WinterCon 2021 was a virtual event that celebrated collector fandom with exclusive releases and celebrity interviews. Chicago White Sox slugger, Eloy Jimenez, represented the world of baseball collectibles alongside Los Angeles Dodger Walker Buehler through an intimate  interview and a series of digital activations. The Topps Company is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, including those for Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, WWE, UFC, and other trading cards, sticker album collections and collectibles.