All Def x Snickers
The All Def group and Snickers collaborate on YouTube spots through the digital group's various shows, like Dad Jokes. In 2022, Snickers extended this relationship to bring along NFL talent, indicative of their new deal with the league. NFL dads, Marvin Jones and Cam Jordan, were selected to star in the spots.
Cam Jordan’s video surpassed the anticipated 1.6 million viewer goal in record time, being watched 1,650,970 times in less than two weeks. Marvin Jones’ rendition, published a week later, hit 323,491 views on it’s first day, additionally surpassing it’s 1.6 million viewer goal by that following Monday (less than 2 weeks).