Rockin’ Protein collaborated with first overall NBA draft pick DeAndre Ayton in 2018 to be the spokesperson for their line of protein drinks. Ayton completed a production shoot with stills and video, along with appearances, social media posts and other items during the one-year deal term.

 

The advertisement using the client’s name, image and likeness was not only digital, but in Out-Of-Home (OOH) and other physical forms of brand advertising.

 

The campaign also included cross-activation among other brands to strengthen the deal reach, including Spotify, Musik and Puma.