In 2018, Essentia Water debuted Kelly Oubre Jr.'s "Overachiever" campaign. What started as a relationship built on a test trial for the now famous Essentia Athlete Ambassador Program, Oubre Jr. became the first NBA player to represent the national brand in a paid marketing promotion. The campaign, with 400 million national impressions, was also featured in seven local markets: Los Angeles, New York City, Washington DC, Philadelphia, Dallas, Portland, and Seattle. Oubre Jr. was on billboards in each of those markets and was spotted in some of the country's most iconic locations, like New York's Time Square and Sunset Blvd in Los Angeles. The campaign included POS, OOH, digital ads, advertisements on bus stops and subway stations, ball parks, billboards, shopping centers, and much more.