Virtual reality became reality when unsuspecting fans got a surprise from Aaron Gordon himself in a digital spot for Intel and produced by Bleacher Report. The tech brand collaborated with the NBA star to show off their newest virtual reality technology, playing VR clips of Gordon “dunking” on fans wearing headsets. Unknowingly, fans were watching the clips with the NBA Dunk Contestant also in the room. The content was shown on all Bleacher Report digital channels as a co-branded concept with Intel.