Personal branding manifests in many ways. Some clients lean in more than others, including creating a personal logo to take branding to new levels. Reigning 2020 MLB Rookie of the Year, Devin Williams, sought to capitalize on his award winning season by creating a series of personal logos to use on clothing, shoes, wristbands, digital assets, and more. After working with a designer to land on a logo pack, Williams and adidas created a series of branded T-Shirts for the pitcher to wear while training. For opening week 2021, Williams also worked with shoe designer Lucia Footwear to create a step-and-repeat shoe design with his marks. More usages manifested throughout the season, with Devin taking command of his brand profile through the use of poignant digital design choices.

Devin Williams x DW Logo