Small wins with national brands; creative thinking can produce curated responses to client needs, while also elevating national brands who are struggling locally. Both Hugo Boss and ISlide tapped into Red Sox slugger, Rafael Devers, for promotion in the Boston area to fill specific local needs. For Hugo Boss, during COVID-19 their Boston based store was suffering from a lack of foot traffic. ISlide, which is headquartered in Boston, was looking to show local consumers they cared about the neighborhood. What better way than to utilize the digital klout of one of baseball’s rising stars to accomplish those goals.